I was brought onto TKM Ballistics to help establish and CREATE their brand identity, with the goal of shaping how the company communicates its values, products, and vision. My role involved developing a cohesive brand identity that would resonate with their target audience (GOVERNMENT & MILITARY) and set TKM Ballistics apart in a competitive market WHEN COMPETING FOR CONTRACTS. I worked on CRAFTING visual elements SUCH AS THE logo, color palette, typography, and developing key branding assets for marketing and sales materials AS WELL AS BUILDING A WEBSITE FOR THE COMPANY.